Is it cheaper for me to rent or buy in today’s market?

Give your first-time homebuyers the information they need to stay motivated to buy against rising prices, rents and rates. Homeownership is still key, according to trainer and author Bernice Ross. Continue reading

3 ways to keep the door open to homeownership for discouraged buyers

If your potential homebuyers are considering throwing in the towel, do not let them quit yet. Industry expert Laura Adams has three tips that may get them back into the game in this challenging market Continue reading

Americans know more about Kim Kardashian than homebuying

Nearly 90 percent of Americans know how many children Kim Kardashian has, but fewer than 33 percent know how to get pre-approved for a mortgage, according to a new survey from Zillow. Continue reading

Polly integrated with all 6 primary mortgage insurers

The ability to retrieve quotes from private mortgage insurers helps borrowers assess their options and streamlines the mortgage insurance process for lenders. Continue reading

How agents can take advantage of the Zillow-DPR deal

Zillow’s move into the down payment assistance space will be a boon to buyers struggling to save for a house. The benefits assistance can bring to homeowners are huge. The question is whether you will you seize this opportunity to grow your business. Continue reading

‘OK Boomer’: Older homebuyers make gains as millennials struggle

Baby boomers made gains over first-time homebuyers in the decade before the pandemic, growing to 24 percent of recent home purchases in 2019, according to a new analysis from Zillow. Continue reading

California Regional MLS bakes in Down Payment Resource tool

Hundreds of millions of dollars in down payment assistance is available nationwide, according to CRMLS and DPR. Continue reading

How agents can retain clients when they take a break from the market

When a client decides to put a pause on their home search, agents can ensure homebuyers and sellers stick with them when they’re ready to reenter the market by staying top of mind. Continue reading

Home prices jump by double digits across nearly every US metro

The median existing single-family home price rose 22.9 percent year over year during the second quarter of 2021, according to NAR. Continue reading

End the year strong: 5 smart ways to spend your marketing dollars

August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here’s how. Continue reading