Yes, you can talk politics on social media. Here’s how

Is it still impolite to talk about politics? Maybe not, and social media expert Jessi Healey says talking about it might gain you more followers than you think. Continue reading

The No. 1 skill you need to convert leads into clients

Truly engaging is an essential component in providing stellar service from first contact to the closing table. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills. Continue reading

Twitter’s open source code is the final nail in the (marketing) coffin

Should you continue marketing your real estate business on Twitter? The algorithm’s open-source code reveals that it may not be as useful a platform as it once was, and it could be time for agents to focus their social media marketing elsewhere. Continue reading

Instagram and Facebook made easy: 30+ tips every agent needs

Social media is a huge undertaking in real estate, but it’s also a powerful, mostly free tool that can reach more clients with less effort, if you do it right. Here are the tools and tips you need to make it easy from social media guru Katie Lance. Continue reading

WATCH: How to increase engagement and build community

Realtors Michele Bellisari and Sue “Pinky” Benson shared their video expertise with the Inman Connect Las Vegas crowd to help agents build their brands through intentional engagement. Continue reading

30+ free hacks for Instagram and Facebook

Once you have created a system for content creation, the next step is distribution — which is where these free tools from Facebook and Instagram come into play. Continue reading