Gary Keller and his fight for the soul of the real estate galaxy

Gary Keller has embarked on the risky journey of reshaping Keller Williams around his technology vision. The fate of the universe is not at stake, but Keller’s legacy might be. Continue reading

Coldwell Banker CEO slams rivals for ‘headline grabbing,’ ‘puffery’

Coldwell Banker CEO Charlie Young criticized rivals Tuesday for trying to morph into technology businesses, saying they’re known mostly for “puffery.” Continue reading

Keller Williams slashes nearly 11,000 agents in ‘ghost’ purge

Keller Williams company-wide purge of, “ghost agents” immediately dropped the franchisor’s agent count by nearly 11,000, according to company earnings. Continue reading

3 tales of leadership that started 2019 with a bang

This year started out with big moves in real estate leadership that are worth talking about. Let’s delve into the messages conveyed by top leaders as well as what individual agents might draw inspiration from. Continue reading

Back In Black: Gary Keller declares victory in tech platform race

The race to build the first end-to-end real estate platform is over, and agents with other companies are competing for second place, Keller Williams CEO Gary Keller told agents Monday. Continue reading

Take an exclusive look at KW’s forthcoming consumer app

Keller Williams previewed its forthcoming consumer-facing app experience at Keller Williams Family Reunion in New Orleans on Sunday. It will launch in late in Q2 with the intention of making consumers smarter and its agents the Netflix of real estate. Continue reading

Keller Williams debuts Command, its new AI-powered CRM

To produce Command, Keller Williams worked with 27,000 people — many of them agents — and had engineers go through other CRMs to see what worked well. The goal was to create something that was customizable, and which could be configured according to th… Continue reading

Current and former KW agents react to ‘ghost agent’ purge

In the wake of an exclusive report by Inman on Tuesday, agents have begun to speak out about Keller Williams’ long-time practice of keeping so-called “ghost agents” on the rosters, with some speculating the number of inactive agents could be far higher… Continue reading