My No. 1 secret for effective listing conversations without rote scripts

If scripts feel inauthentic and too “salesy” for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today. Continue reading

Jordan Cohen is as ‘blue collar’ as they come, but beloved by LA’s elite

The six-time No. 1 RE/MAX agent worldwide may deal with some of the loftiest stars, but he stays grounded in his work ethic and rarely deviates from a uniform of jeans and tennis shoes. Continue reading

The ‘Chick-fil-A on Sunday’ ChatGPT listing presentation plan

Follow this step-by-step blueprint from Jimmy Burgess, and your listing appointments will be like Chick-fil-A on a Sunday — closed. Continue reading

Competition for spring listings will be fierce and starts … NOW

Realtor.com data suggests there will only be three listings per agent in 2024 and that sellers who want to close a deal in April are already looking for representation. Continue reading

Jordan Cohen knows what to say and do to win the listing every time

If you want to join the ranks of the top listing agents in your market, trainer and author Bernice Ross says that Cohen’s proven strategies and tactics can help you become a top listing agent as well. Continue reading

71% of consumers expect personalized service. Here’s how to deliver

Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound. Continue reading

Stop, look, listen: Focus on what sellers are NOT saying at listing presentations

Clients tell you so much, not only with what they say but how they decorate, how they interact with each other and what they don’t say. If you’re not actively listening and asking questions from the beginning, it will come back to bite you later in the… Continue reading

10 tips for a fierce listing presentation from ‘Million Dollar Listing LA’ stars

David Parnes and James Harris put together their top tips for creating a listing presentation that will wow potential sellers and manage their expectations once they make the smart decision and choose you.   Continue reading

ACCESS and the new era of real estate presentations

ACCESS’s Digital Open House templates empower agents to take buyers on interactive virtual tours, making in-person tours less necessary, especially for remote buyers. Continue reading

Your listing presentation makes me look bad. Stop shading your competition

The best thing we can do for our businesses and for each other is to be honest about the services we provide, how we work and even how the industry itself works. We need to promote our services without suggesting that the competition is greedy, incompe… Continue reading