COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward. Continue reading
There’s a lot more to a listing today than ever before. So, what tools and strategies are you using to make sure your sellers’ house shines? Continue reading
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few ways Instagram can help you reach and connect with potential sellers. Continue reading
IGuide’s newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing. Continue reading
From lack of optimization on MLS platforms to difficulties in adopting new tech, here are all the problem areas our readers shared with us this past week. Continue reading
CRM LionDesk, powered by Lone Wolf, has released a new feature that allows agents to build custom landing pages for marketing campaigns. Continue reading
Advertising company Adwerx announced the launch of Adwerx Motion, an HTML5-based offering that displays animated ads for agents and brokerages and their listings. Continue reading
Every Facebook ad, email campaign and landing page you create is a chapter in your listing’s story, and video is likely going to be the one buyers flip to first. Here are the tools you need. Continue reading
A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. If you find it (understandably) hard to navigate, here are the top stats you need to focus on. Continue reading
This week, we’re focusing on the shortcomings, problems and question marks related to listing tech. What’s lacking, and what are some of the main issues you’re seeing today? Continue reading