Are you geared up for a down market? 

If you haven’t experienced a buyer’s market before, everything you know about selling real estate is about to be turned upside down. Trainer Bernice Ross is here with the strategies that have helped her successfully weather multiple downturns. Continue reading

$1M Zestimate on Santa Claus’ home is spot on, according to agents

Santa’s charming rustic-modern cabin is now worth more than $1 million according to Zillow’s Zestimate tool, a whopping 19 percent increase in value since the last holiday season. Continue reading

Biggie Smalls former Brooklyn apartment sells for $2M

The iconic rapper’s former two-bedroom apartment, located in the Fort Greene neighborhood of Brooklyn, New York, closed on Dec. 14 for $2 million, after listing three months earlier for $1.7 million. Continue reading

Dream home? Freddy Krueger’s ‘Nightmare on Elm Street’ haunt hits market

The Los Angeles home, whose now-iconic facade was featured in the 1984 horror flick, is on the market through Halloween. Continue reading

5 ways to bring a stale listing back to life — without a price reduction

Listing not getting enough traction? Well, the good news is that there’s a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider. Continue reading

4 tips for hooking buyers with your listing video

There are so many tools and strategies agents can take advantage of when it comes to listing videos. “Million Dollar Listing Los Angeles” stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more… Continue reading

The listing launch plan that gets higher prices, faster sales, more listings

To help you continue to grow your business as the market normalizes and flex those listing marketing muscles, here’s a step-by-step plan to launch your listing’s marketing — and sell quickly, for more — plus how to keep your sellers in the loop and ado… Continue reading

Forget scripts: Here’s the secret to fruitful listing conversations

There has never been a more critical time to take your communication skills to the next level. Here’s how to connect better with sellers (for the win). Continue reading