Tag Archives: Marketing & Branding Month

The do’s and don’ts of creating an engaging real estate brand

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If you met someone today, would they be able to look you up online six months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity, writes trainer and author Bernice Ross. Continue reading →

Promoting your event on Instagram? A step-by-step guide to getting attention

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If you want to use Instagram to promote one of your upcoming events, taking the promotion of the event as seriously as planning the actual event is critical. Marketing expert Michelle Berman shares these three critical elements to make it a smash hit. Continue reading →

It’s not about you! 15 reasons past clients go with another agent

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There are many reasons a past client or current friend may not reach out to you as their real estate agent, and here are just 15 of them from broker Teresa Boardman, who says it’s best not to take it personally. Continue reading →

7 non-salesy reasons to reach out to your database

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A service-oriented approach leaves you and your clients feeling better about every interaction. Coach Darryl Davis offers seven strategies for reaching out in a positive, authentic way. Continue reading →

70+ strategies to generate listings in today’s market

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No matter what the market conditions, a well-balanced real estate business requires listings. Here’s how to find them. Continue reading →

Build a database from scratch through professional networking

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The strength of your database begins with you, according to Jeff Roth. If you are working on yourself and your business and showing up in the world trying to add value, others will respond in kind. Continue reading →

10 unique ways to refresh your listings this fall

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September is a fantastic time to refresh your listings and create unique, eye-catching marketing campaigns that will get your listings sold now. Author and trainer Bernice Ross guides you through an autumn plan to reboot and reposition your listings fo… Continue reading →

Real Estate Webmasters partners with LuxuryRealEstate.com

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The partnership will provide members with its Renaissance web development and content management platform, luxury-focused lead generation tools and other innovations, REW says. Continue reading →

What’s the biggest marketing mistake agents make? Pulse

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This week, we want to know: What’s the biggest marketing mistake agents make? Is it failure to launch, failure to follow-up or something else? Continue reading →