The listing launch plan that gets higher prices, faster sales, more listings

To help you continue to grow your business as the market normalizes and flex those listing marketing muscles, here’s a step-by-step plan to launch your listing’s marketing — and sell quickly, for more — plus how to keep your sellers in the loop and ado… Continue reading

6 things agents wish sellers understood about marketing

First impressions are everything when putting a home on the market. That’s just one of several things Carl Medford wishes sellers understood about marketing homes to sell.
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Instashowing spends investment on buyer tour, offer submission tools

After nabbing $4 million in May 2021, listing showing software Instashowing has launched updates that include tools for submitting and managing offers and arranging buyer tours. Continue reading

Want neighborhood expert status? 9 shortcuts to learning your market

To become the local expert, you have to earn it by building your market knowledge and reputation. Here are Jay Thompson’s top tips for getting there faster and staying ahead of market shifts — and your clients. Continue reading

Pulse: What new marketing strategy are you trying in 2022?

Making changes and fine-tuning your marketing plan for next year? We want to know what you’re introducing to your repertoire and how those strategies will help you stand out in 2022. Continue reading

‘Pick one thing’: To grow your brand, agents say to take baby steps

Top real-estate agents gave their insight into building a personal brand at a Connect Now session on Tuesday. Continue reading

Pulse: Readers share the worst marketing advice they’ve ever received

Offer steak knives to entice buyers, don’t door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they’ve ever received throughout their careers. Continue reading

Need a break? 3 systems that’ll automate your business growth

The ability to leverage systems to scale growth is what elevates top producers from every other agent. Follow these tips to automate your business, fuel your growth and avoid burning out.  Continue reading

Inman Handbook on Homesnap

Like many online platforms, the past year has been a time of innovation and development for Homesnap. Find out how to put these new features to work for your business and what the company is rolling out later this month. Continue reading

Meet the Opendoor executive shaping the iBuyer narrative

As Opendoor’s Chief Customer Officer, Megan Meyer Toolson is putting the company’s customer at the forefront of everything and sharing the iBuyer’s story with agents and brokers. Continue reading