How realtor.com just got way better at lead conversion

News Corp., owner of realtor.com, announced the $210 million acquisition of lead qualification service Opcity. With this acquisition, realtor.com dives deeper into the lead conversion funnel in a major way. Continue reading

WATCH: How to build a brand consumers love

Loren Brill runs the fastest-growing cookie dough brand in the country, but she didn’t make it happen overnight. Watch her Inman Connect San Francisco session for inspiration and tips on building a brand that sticks. Continue reading

How to make social media work for you in luxury real estate

For some real estate agents, finding luxury listings seems like a mythical quest that is only granted to the rich and famous, but it’s not. Find out what works, even for those who aren’t tech-savvy, here. Continue reading

How to truly tap into what luxury homebuyers want

What does it take to market a $20 million property? How would you market a $135 million listing? Find out the answer to these questions and more in this two-part luxury series. Continue reading

WATCH: Getting agents to use the leads you are paying for

You’re paying for online leads for your agents — but are your agents using them? In this Inman Connect San Francisco session, you’ll get insights on the best ways for you to get returns on the leads you’re providing. Continue reading

WATCH: Referrals vs. lead gen — which is best?

What’s better — buying leads or focusing on your sphere? Kendyl Young of Diggs Real Estate, Barbara Betts of The Betts Realty Group and Dan Sundberg of Kendrick Realty tackle this topic onstage at Inman Connect San Francisco. Continue reading