Will your chatbot get you canceled? 10 AI questions to ask

Fair housing advocate Dr. Lee Davenport shares 10 questions to ask before adopting an AI-based chatbot or consumer-facing platform for your real estate business. Continue reading

5 ways commercial and residential real estate can cooperate now

A brokerage with access to a commercial division, Troy Palmquist writes, experiences a whole new way of serving clients, adding value and creating professional synergies Continue reading

Ultimate SEO guide to promote your profile, master your market

Digital marketing expert Marci James offers tips to help you elevate your real estate website with backlinks and on-page SEO, improve your digital footprint and earn top-of-mind name recognition in your local market and beyond. Continue reading

Interest rate waiting game: Should buyers purchase now or wait it out?

Is it better to buy now or wait it out in today’s housing market? RE/MAX President Amy Lessinger lays out the factors that can help you help buyer clients decide. Continue reading

Buyer (agent) beware before opting for a workaround: The Download

What do you make of commission-sharing workarounds, and how are you planning to change up your communication strategy? Continue reading

A ‘hawk tuah’ far: Why you need to leave this TikTok trend alone

Trendy or tacky? “Hawk tuah” is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that’s a bad idea for your professional reputation. Continue reading

7 things to know before the Aug. 17 settlement implementation

The clock is ticking on implementation of the NAR commission lawsuit settlement. Team leader Carl Medford outlines what buyer agents need to know to be successful under the new rules of the road. Continue reading

5 powerful strategies to harness publicity and build your business

Luxury advisor Chris Pollinger shares strategies built around PR, marketing and events so you can leverage the power of publicity and grow your real estate business. Continue reading

Leverage your time by using a qualified bookkeeper

Think about the time and effort you spend doing your own bookkeeping, Maeda Palius and Amy Chorew write, then contrast that with profit potential of using that time for income-generating activities. Continue reading