What to do on social in 2024? Avoid politics at all costs

A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this election year. Continue reading

10 ways to provide concierge service, elevate your UVP

Attract buyers by taking your value proposition to the next level with advice from Chelsea Hamre from RE/MAX, Julia Boland from Corcoran, DJ Ten Hoeve from Keller Williams at Inman Connect New York. Continue reading

‘Don’t ask it for the concept’: The limits of AI in real estate marketing

Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York. Continue reading

5 things you can do now to generate leads all year

It’s your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024. Continue reading

More agents than ever earn business from networking and SOI

From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren’t one-size-fits-all. Continue reading

Leigh Brown is running for Congress — again

The former NAR vice president of advocacy also ran for Congress in 2019, and at that time, she sued the Federal Election Commission for ordering her to stop running business ads in advance of that year’s primary. Continue reading

Matt Lionetti of Over Ask podcast leaves The Agency for Real

Lionetti said he believes Real’s model is the future of the industry. His business partner, Anna Oliver, will be moving from The Agency to Real, too. Continue reading

How Katie Lance empowers real estate pros with social media

As part of his Snapshot series, Brandon Doyle learns how, in a world where digital presence is increasingly crucial, Katie Lance is empowering agents and brokers to thrive. Continue reading

Former Corcoran agent goes on racist rant after drunken encounter

The video of the New York City-based agent surfaced on Instagram over the weekend, showing him spouting racist terms and bragging about tearing out a Black man’s dreadlocks. Continue reading