Offer steak knives to entice buyers, don’t door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they’ve ever received throughout their careers. Continue reading
The ability to leverage systems to scale growth is what elevates top producers from every other agent. Follow these tips to automate your business, fuel your growth and avoid burning out. Continue reading
As Opendoor’s Chief Customer Officer, Megan Meyer Toolson is putting the company’s customer at the forefront of everything and sharing the iBuyer’s story with agents and brokers. Continue reading
When it comes to a brokerage’s branding, the buck stops with the broker — regardless of your firm’s rules on team and agent branding. Here are independent broker Erica Ramus’ top rules for brokerage branding. Continue reading
Real estate agents who have poor closing skills don’t get paid. Here are 10 questions that address different aspects of closing the deal — see how well you do. Continue reading
As the market shifts, the question becomes: What are you going to do to make sure your business will continue to grow? Here, Jimmy Burgess will take you through his 12-step plan for thriving through a market transition.
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EXp Chief Marketing Officer Courtney Chakarun explains how the cloud-based brokerage navigated a visual rebrand, international expansion and more during the pandemic. Continue reading
Finding the perfect name for your real estate team or brokerage is essential to success — and it’s become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding. Here’s how you can l… Continue reading
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that’ll help you meet your end-of-year goals and start 2022 on the right note. Continue reading
Employees, team members, and agents have lots of choices. How do you become the team they choose? Here are the steps every team must take to attract top talent. Continue reading