Meet the former Amazon exec tasked with growing Redfin’s reach

Redfin Chief Growth Officer Christian Taubman shares how he balances leading Redfin’s product and marketing strategy and why keeping “the real world” in mind is key to creating tech and marketing that works. Continue reading

SparkOffer’s open-bid model helps listing agents market homes: Review

SparkOffer is an open-offer model for buying homes, run by the listing agent to help market sellers’ homes. It can especially benefit agents with unique luxury listings, investment properties, land and other real estate that doesn’t earn a lot of atten… Continue reading

TikTok for real estate: An Inman Handbook

For interested real estate agents looking to expand their marketing reach, it’s not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things. Continue reading

LeadSpark gives you fully serviced Facebook lead campaigns

LeadSpark offers real estate agents fully managed Facebook lead-generation campaigns and live follow-up for up to six months. Continue reading

7 tips for launching a podcast people want to listen to

A podcast does more than just entertain. When done right, it can communicate real value to your listeners and eventually, turn them into clients and referrals. So, if you want to get in the game of creating a podcast, here are some tips to get you star… Continue reading

The listing launch plan that gets higher prices, faster sales, more listings

To help you continue to grow your business as the market normalizes and flex those listing marketing muscles, here’s a step-by-step plan to launch your listing’s marketing — and sell quickly, for more — plus how to keep your sellers in the loop and ado… Continue reading

6 things agents wish sellers understood about marketing

First impressions are everything when putting a home on the market. That’s just one of several things Carl Medford wishes sellers understood about marketing homes to sell.
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Instashowing spends investment on buyer tour, offer submission tools

After nabbing $4 million in May 2021, listing showing software Instashowing has launched updates that include tools for submitting and managing offers and arranging buyer tours. Continue reading

Want neighborhood expert status? 9 shortcuts to learning your market

To become the local expert, you have to earn it by building your market knowledge and reputation. Here are Jay Thompson’s top tips for getting there faster and staying ahead of market shifts — and your clients. Continue reading

Pulse: What new marketing strategy are you trying in 2022?

Making changes and fine-tuning your marketing plan for next year? We want to know what you’re introducing to your repertoire and how those strategies will help you stand out in 2022. Continue reading