Negotiating? 10 more words to put on your don’t-say list

The wrong word can derail your negotiating position and undermine your best efforts. Here’s what not to say now. Continue reading

Have a plan, bring a buddy: How agents door-knock today

You told us it works and that you need to be safe while doing it. Here is what our readers (and the data) have to say about door-knocking for listings and new business. Continue reading

Tell us your top real estate negotiation tip: Pulse

Whether it’s what we say, how we shake hands or even the color of a scarf or necktie, there are a host of things that can impact your negotiations. That’s why (as we wrap up Back to Basics Month), we want you to tell us your top negotiation tip. Continue reading

Here’s every AI platform real estate agents need to know about in 2023

Tools such as ChatGPT and DALL-E have opened the artificial intelligence floodgates and promise to permanently transform the way agents operate. But there’s so much more to explore. Continue reading

The real estate agent’s guide to marketing with Instagram

As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing. Continue reading

How do you switch to a new type of Instagram account?

Once you’ve decided on the type of Instagram account you need, this video will help you make the switch from one to another. Continue reading

The agent’s guide to finding a niche (and marketing the hell out of it)

If you want to develop deeper, more meaningful connections with leads and clients, you need to focus on who they really are and what they’re looking for. Continue reading