How to brand yourself as the go-to local agent on Instagram

If you want to be known as the go-to local agent in your market, build an effective personal brand, and leverage a relationship-based marketing strategy, there’s no better place for you than Instagram. Here are three strategies you can start implement … Continue reading

7 mistakes top producers don’t let derail their success

Success leaves clues, Jimmy Burgess will be the first tell you. He’s studied top-producing agents to understand their essence and replicate that success. Here, he lists the seven things top producers do not do because they would stunt growth. Continue reading

WATCH: The great listing display debate

Nick welcomes Jon Coile, Sam DeBord, and Bill Fowler, Sr. Director of Industry Relations at Compass to discuss the potential changes coming at next month’s NAR convention. Continue reading

The Real Word: Why were iBuyers put on blast on TikTok?

In this edition of The Real Word, Bryon Lazine and Nicole White discuss a viral TikTok video that criticizes iBuyers, what Americans are willing to sacrifice for a home, and the “Conjuring” house that’s now on the market. Continue reading

Is your online presence on point? Here’s how to find out

It’s more imperative now than ever to put your best foot forward and optimize all aspects of your online messaging about yourself and your business. Here’s what you need to do to expand your online presence and get the most from your digital marketing … Continue reading

Don’t stop me now! 3 excuses top producers never make

When comparing top performers to struggling agents, Jimmy Burgess sees three general mindset snags that flailing agents cannot get past, so they just stop. Consider how you respond to these three challenges. Continue reading

Consumers reflect shifting market: Here’s what you should know

Windermere Chief Economist Matthew Gardner dives into how consumers feel about the market based on Fannie Mae’s latest Home Purchase Sentiment Index survey. The incremental shifts across the results indicate that consumers are feeling the market cool. Continue reading

Stick to the script: How to persuade like a top producer

Despite their effectiveness in strengthening client relationships, very few agents use scripts correctly. So, what makes for a strong script? Here are a few ways to create and execute ones that work best for you and your business. Continue reading

The Real Word: Why Evergrande’s $300B debt matters

In this edition of The Real Word, Bryon Lazine and Nicole White discuss Evergrande’s financial crisis, a Florida agent who’s being sued in $4.8 million transaction, and the paint color that can cool a home better than air-conditioning. Continue reading