As the market cools down, you want to make sure that all your listings get the proper attention they deserve from potential buyers. Here are five “coming soon” marketing tactics that’ll get a little buzz going for your listing before it hits the market… Continue reading
It takes unwavering confidence, social-media savviness and superior relationship-building skills to navigate (and successfully complete) one of the highest recorded sales in the state — especially as a new agent. Here’s how Siena Dorsey of The Agency d… Continue reading
Virtual home staging and image enhancement marketing continue to become powerful tools for listing agents. VSH Media’s mobile app offers agents an good, affordable option but charges more for faster turnaround. Continue reading
Although 3D tours certainly saw an uptick during the pandemic, using them on every listing isn’t practical or necessary — especially in a hot market. Here’s why traditional listing photography, despite its flaws, will still be standard practice. Continue reading
Virtual tours are alive and well. In fact, they are improving all the time as technology continues to evolve. However, even though virtual tours help spark that initial connection between client and home, in-person tours are what seal the deal. Here’s … Continue reading
If you haven’t pivoted to offer virtual tours to your clients, what are you waiting for? Virtual tours are becoming industry standard, and they’re not going away anytime soon. Here are a few providers to choose from and what they bring to the table. Continue reading
Based in London and rooted in retail, this video tour app gives users a simple, cool way to explore homes and reduces the anxiety many agents have about creating listing videos. Continue reading
Selling a luxury house that overlooks the water can be lucrative, if you know how to do it right. Here are a few tried-and-true tips to help you promote the benefits of living in a waterfront residence. Continue reading
Join us all month long for Listing Tech Month at Inman as we dive deeper into its evolution, the latest trends and tools, and best practices tailored for today’s increasingly digital world. Continue reading
Traditional marketing and growth strategies were upended thanks to the pandemic. But we learned a lot in the transition. Here are a few ways agents can use their special sauce to engage buyers, promote their brand and get that listing sold — without ev… Continue reading