New trends in luxury second homebuyers: seeking a life well-lived

The flourishing second home market has been a bright spot in a softer high-end real estate space. Intent to purchase is high, buyers are younger, and the drive to own a second (or third or fourth) home is influenced by the desire to experience a life “… Continue reading

Build a business platform to make an impact

Running a good business means being a good neighbor. And as knowledgeable professionals who work in their local communities and help families find their ideal homes, real estate agents are in a prime position to give back and make a positive impact. Continue reading

2D, 3D, Panoramic, oh my! What’s the difference, really?

Real estate is a visual industry. Words and descriptions play their role, but imagery is the first and foremost tool of any real estate professional. That’s why it’s important to be fluent in the language of visual marketing. Continue reading

National Association of Realtors may require less ethics training

The trade organization is mulling a policy change that would require its 1.3 million members to complete code of ethics training every three years instead of every two years. Continue reading

Staffers to NAR: Protect us from ‘chest-beating’ volunteer leaders

This is “something that has kind of been talked about in the shadows and in the closet for a long time,” one attendee of the Realtors Conference & Expo said Saturday. Continue reading

Dollars and Sense: 3 rules to keep your financial health in check 

Welcome to our new recurring column about all things finance for agents and brokers. In this inaugural column, Warburg Realty broker Bill Kowalczuk talks through setting yourself up financially for a strong career. Continue reading

13 questions about NAR’s pocket listing policy answered

Before NAR members debate a controversial pocket listing policy Saturday, the trade group addressed some common questions gathered by MLS executives. Continue reading

‘Basement-to-own’ millennials are cutting out rent altogether: NAR

Living with parents long enough to afford a down payment on a home is one way young Americans are getting by, according to the National Association of Realtors. Continue reading

3 Bay Area MLSs join forces to create shared database

RE California will synchronize data across multiple MLSs and represents the latest example of cross-organization collaboration. Continue reading