Offerpad draws from big companies as iBuyer prepares to go public

Four new members will join the iBuyer’s board later this year, including a Zillow executive and the former chief executive officer of Move, Inc. Continue reading

Lenders who rely on AI, algorithms could face new legal risks

In a move that could pose challenges for lenders that employ AI and algorithms to evaluate borrowers, federal housing officials are moving moving to rescind policies to protect lenders and other businesses from claims of inadvertent discrimination. Continue reading

Kris Lindahl on extending his branding savvy into new business

Find out how this team leader and branding and marketing expert created a new service that feeds into his brand while boosting business growth amid a crazy, pandemic-driven market. Continue reading

What real estate agents should know about laminate countertops

Real estate agents who understand the availability of different laminates and their many use cases bring an advantage to their clients when discussing renovation options. Continue reading

Show your pride: How to stand up for inclusion

Pride Month is a great time for all of our industry to join with us and become allies in the community, while making sure LGBTQ+ homebuyers have the same housing opportunities as everyone else. Continue reading

Prove you’re the right agent for this (wild) market … without saying a word

For agents wondering how to stand out and get hired, the answer is online reviews. The third-party validation of a positive review will resonate more than any marketing message you could write. Continue reading

Scaling your business? Where you spend time determines your success.

As a family brand, we show care and compassion in life and in business. And we’re always learning from our time in the field. We’re not focused on shareholder interest: we’re focused on our agents. Continue reading

5 social media best practices for real estate agents

Gogo Bethke has sold more than 200 homes and completed about $75 million in sales. She says that none of it would have been possible without the power of social media business accounts.
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The 5 features you need in your CRM software

In the luxury space, the majority of our business comes from our existing client base. I strive to keep my relationships with my clients alive, and my CRM has been instrumental in enabling me to do that. Continue reading

How the ‘priceless’ power of access gives CENTURY 21 affiliates the edge

CENTURY 21 companies are transforming this industry from transactional to experiential with a passion for entrepreneurship and unsurpassed expertise in helping individuals and families achieve the dream of homeownership. Continue reading