RE/MAX launches ad campaign highlighting the agent’s value

With the tagline, “The right agent can lead the way,” the campaign includes broadcast spots and digital assets that emphasize RE/MAX agents as experienced real estate professionals equipped to help consumers through any market. Continue reading

Accountability vs. motivation: Which is more important now?

As a leader, you need to focus more on systems and processes and let your agents determine their own ways of ensuring accountability and motivation, writes Adam Hergenrother. Now is the time for prescriptions rather than descriptions, the what rather t… Continue reading

Why Keller Williams is a tech biz, according to its chief digital officer

In advance of his appearance at Inman Connect New York on Jan. 24-26, the franchisor’s chief technology and digital officer told Inman what agents are asking for since the market changed. Continue reading

Splitero’s $11.7M Series A takes aims at HELOC market

San Diego-based Splitero has secured more than $1 billion in total financing to back its model, which offers cash payments, or Home Equity Investments (HEI), to homeowners of up to $500,000 without income or credit score requirements and no monthly pay… Continue reading

Opendoor in 2023: The iBuying king and a business model in turmoil

Opendoor faces a fight for survival after “an abrupt strategy pivot” sent Opendoor into 2023 “without a proven business model.” Here are the five biggest challenges facing the king of a troubled business model. Continue reading

Agree to disagree: 11 real estate leaders dust off crystal ball for 2023

The market isn’t done falling but could soon stabilize, according to a survey of real estate executives and economists conducted by Point. Continue reading

4 ways to show your professional network you appreciate them

Showing gratitude isn’t something to do just at the holidays. Make it part of every day to grow and nurture your network with these tips from Nikki Beauchamp. Continue reading

Top agents explore 2023 market trends, data and opportunities

What’s in store for 2023? Join Brad Nelson, chief marketing officer at Sotheby’s International Realty, on January 26th for the Insider open webinar, where top agents will explore this year’s market trends, data, and opportunities. Continue reading