The Rise of Fin-AI: Why Americans Are Trusting Generative AI With Their Wallets

Generative AI has quickly become a go-to resource for consumers, from trip planning and meal prepping to dating advice and even money management. Providing users instant access to personalized insights on spending habits, budgeting tips and even investment strategy, GenAI tools like ChatGPT are taking the role of financial advisor for many. While it’s a […] Continue reading

Gaps in 529 plan adoption despite high parental savings rates, study finds 

Raising kids is a significant financial commitment, and for some, the associated costs influence decisions about whether or when to have children. Among these expenses, education often ranks as one of the largest and most unpredictable. Yet, many parents may feel uncertain about the most effective ways to save for these costs, or whether they’re […] Continue reading

Back-to-school 2025: Financial stress, tariff worries and Labubu dolls 

Back-to-school shopping is shaping up to be a major source of financial stress for parents this year, prompting many to take on debt, cut back on essentials, and tap into every possible resource to save money. According to new data from Intuit Credit Karma, even more parents are feeling the financial squeeze heading into this […] Continue reading

The tariff effect: Rising costs, murky origins 

Regardless of economists’ claims that tariffs haven’t raised prices as much as initially expected, many Americans report noticing higher costs and are adjusting their finances in response.  According to new data from Intuit Credit Karma, 62% of consumers say they’ve experienced price increases for everyday goods and services that they shop for, as a result […] Continue reading

The tariff effect: Rising costs, murky origins 

Regardless of economists’ claims that tariffs haven’t raised prices as much as initially expected, many Americans report noticing higher costs and are adjusting their finances in response.  According to new data from Intuit Credit Karma, 62% of consumers say they’ve experienced price increases for everyday goods and services that they shop for, as a result […] Continue reading

Vibe-based budgeting: How current economic perceptions are steering spending

As a cloud of economic anxiety hangs overhead, Americans are increasingly caught between trusting their own financial reality and reacting to the noise surrounding the economy.  According to new data from Intuit Credit Karma, roughly half (51%) of Americans report having a positive monthly cash flow, and 72% say their cash flow has either improved […] Continue reading

Americans Are Embracing “No-Buy” or “Low-Buy” Challenges to Rein in Spending

Faced with rising costs, many Americans are reevaluating their spending habits and trying to cut back through a “no-buy” or “low-buy” lifestyle, while others are blowing money to cope with concerns about the economy.  According to a new study by Intuit Credit Karma, 44% of Americans say they are currently taking part in, or considering […] Continue reading

Summer spending squeeze: Americans weigh fun against financial stress 

This summer, everyone’s after the same thing: a good time. But while some are ready to spend freely to make that happen, others are swapping pricey vacations, concerts, and fine dining for budget-friendly alternatives.  According to a new study conducted by Intuit Credit Karma, about one-third of Americans (34%) expect to spend less on non-essentials […] Continue reading

Bad to worse: Gen Z faces job market challenges amid economic uncertainty 

Young Americans are feeling anxious about their place in an uncertain job market, as recession fears continue to climb. With graduation season ushering in a new wave of Gen Z adults into the workforce, many will enter a job market that feels anything but welcoming. According to a new study conducted online by The Harris […] Continue reading