Author Archives: Inman Content Studio

Simple, beautiful, and easy marketing tools for broker-owners — that agents love

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In a busy landscape of tech tools and platforms, we wanted to understand what makes Breakthrough Broker custom marketing centers stand out to industry leaders who use it every day. Continue reading →

The secrets to growth through mergers and acquisition

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Orhan Tolu went from 12 affiliated agents and the potential collapse of the industry, to almost 2000 full and part-time affiliated agents and continues to expand. Here’s how he did it — with help from CENTURY 21.
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Master the art of pricing: how to avoid price reductions on your listings

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The housing market news is full of headlines about sellers slashing prices and offering concessions. But while buyers certainly have more leverage in the market than they did two years ago, the full picture is less bleak for sellers than it may seem.
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On its mission to humanize real estate, this top brokerage uses new AI solution

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Hunter is a valuable solution to stay in front of these contacts, keeping them abreast of the market inventory — agents would never have been able to manage that volume or keep in touch with all of them at once. Continue reading →

Why Remodel When You Can Refresh? New data shows delivering high-impact updates doesn’t have to cost a fortune

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The concept of ‘home renovation’ is undergoing a transformation right now. Things that used to stop sellers in their tracks — bloated quotes, timelines without deadlines, and blind trust — are things of the past. Curbio is disrupting the industry with … Continue reading →