Why ‘there’s no such thing as bad publicity’ is wrong

You know the phrase, “There’s no such thing as bad publicity”? If you’re a firm beliver in it, you’re in for a surprise. In his weekly column, Jay Thompson explains why he immediately thinks: “What a load of bulls**t” every time he hears it. Continue reading

5 immutable laws of real estate

You’ve probably heard of Newton’s laws of motion, the laws of thermodynamics and Murphy’s law, but do you know what the laws of real estate are? Jay Thompson outlines these unyielding truths that agents will fully relate to here. Continue reading

Can’t we all just get along? Let’s stop trash-talking

It seems that lately the rhetoric around brokerage models, a frequent discussion topic, has been ratcheted up a few notches. Those who trash-talk should stop wasting valuable time and energy, and instead, focus on themselves. Our industry doesn’t need … Continue reading

What Lady Gaga taught me about real estate clients

Everyone has their quirks — for Lady Gaga it’s wearing meat dresses, and for your clients, it’s something else. Either way, everyone deserves a chance to be heard before they’re judged. Sometimes, it’s best to forego preconceived notions and approach p… Continue reading

What agents should know about online reviews

Step back, and ask yourself: Do I have a plan for getting more reviews this year? There’s a good chance you don’t, but fear not, it’s never too late to get started building a base of reviews and leveraging them to get more business. Here’s how. Continue reading