87% of mortgage lead gen comes from referrals and past clients

When it comes to mortgages, Mike DelPrete writes, online lead generation is certainly a piece of the puzzle, but it pales in comparison to the power of referrals and existing relationships. Continue reading

Leads, conversions and value amid the portal wars: DelPrete

Despite arguments about traffic, industry expert Mike DelPrete writes, the bottom line for the portal wars comes down to revenue. Continue reading