Author Archives: Mike DelPrete

Zillow’s Flex model offers ‘next gen lead gen’: Mike DelPrete

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Zillow’s new strategy has the company going back to its roots, doubling down on agent lead gen, and extracting more revenue from real estate commissions. Continue reading →

Mortgage is an emerging battleground in real estate: Mike DelPrete

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Recent growth and contraction in the mortgage, iBuyer and Power Buyer space have resulted in a reshuffling of the largest businesses aiming to disrupt the industry. Mike DelPrete analyzes the players and the strategies they’re using to create change. Continue reading →

Brokerage disruption, iBuyer momentum, power buyers: A look at tech in Q1

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IBuyer momentum, brokerage disruptors and power buyers were all part of the picture of the first quarter of 2022 in the real estate industry. Mike DelPrete takes a look back at the moves that made news already this year. Continue reading →

Opendoor cashes in on record home price appreciation

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Home price appreciation is through the roof, and that’s good news for Opendoor, according to Mike DelPrete. Its current listings are averaging 17 percent increases over the purchase price. Continue reading →

Opendoor vs. Zillow: Pricing is a ‘competitive advantage for iBuyers’

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A comparison of Zillow Offers and Opendoor highlights the critical importance of pricing in iBuying. There’s an understated elegance in the detail; it’s not just buying low and selling high. But what makes for a successful pricing operation? Continue reading →

‘Success fees’ are coming to portals. Are you ready?

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Real estate portals around the world are making huge bets on next-generation lead generation tools that target buyers and sellers and include lead qualification standards and commission sharing, otherwise known as success fees. Continue reading →

‘IBuyers have never been bigger’: Mike DelPrete

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The situation will certainly change with Zillow exiting the market and seasonality kicking in during Q4 2021. But for the time being, iBuyers have never been bigger, and Opendoor is now left as the undisputed category leader. Continue reading →

Zillow exits iBuying: 5 things you should know

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Zillow announced Tuesday that it is exiting its iBuyer business, Zillow Offers. After racking up over $1 billion in losses over 3.5 years, Zillow is closing the business down, a move that has significant implications for the real estate industry. Continue reading →

Zillow’s iBuyer misstep will soon be ‘a distant memory’: Mike DelPrete

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Within the context of long-term industry disruption, Zillow’s loss may simply be an embarrassing detour on its inexorable march to transform real estate. Continue reading →

Missed signs? Zillow’s pause on buying underscores scaling challenges: Mike DelPrete

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The current problem seems to be unique to Zillow. Other iBuyers saw the signals and made adjustments while Zillow kept on buying; either it missed the signs or proceeded anyway. Regardless, it’s a timely reminder that growing an iBuyer business is chal… Continue reading →