5 tactics for selling ultra-high-end condos

Picture the home of any successful, high-powered character on popular television and it’s likely you’ll envision a luxury condo. In the current cultural moment, a high-end apartment is seen as the height of city living — literally and figuratively. Continue reading

Create a strong network to be a stronger real estate agent

Luxury markets tend to be niche, and that means the number of agents who understand exactly what your clients are looking for is small. Jameson Sotheby’s International Realty agent Debbie Maue knows that staying connected with other real estate profess… Continue reading

The best advice I’ve received on marketing myself as a luxury agent

When you deal with the most selective, discerning clientele in the world, first impressions matter. So do lasting relationships. Luxury real estate agents have to cultivate both through promoting a personal brand and showcasing exclusive services. Continue reading

Leading in your community is good for business

“What would you like to do, how would you like to volunteer, what commitment do you like to give?” asks Sotheby’s International Realty agent Patrick O’Connor, whose practice is based out of Naples, Florida. “As a REALTOR®, you need to give back.”… Continue reading

Leading in your community is good for business

“What would you like to do, how would you like to volunteer, what commitment do you like to give?” asks Sotheby’s International Realty agent Patrick O’Connor, whose practice is based out of Naples, Florida. “As a REALTOR®, you need to give back.”… Continue reading

Watch: How to access off-the-record luxury sales

Some real estate agents have to be secret agents as well. That’s because, in every global city, there are off-market properties that are never going to be listed openly. Continue reading

Where to find your next luxury customer

Whether you strike up a conversation on a flight or are referred by a tennis partner, it remains a real estate truth: your buyer could be anyone. But when it comes to the luxury market, it can be more challenging to connect with the buyers and sellers … Continue reading

What to look for in a results-driven real estate team

Teamwork, like any relationship, requires negotiation and compromise. But for many luxury real estate agents, it pays dividends. A productive partnership can help reduce workloads for everyone while driving more business with a wider network of clients. Continue reading

What’s your niche? How to find it — and use it.

Delivering a luxury real estate experience necessarily entails providing your clients with specialized insights and knowledge. So the question is: what’s unique about you? What do you understand better than everyone else? Continue reading

Open houses lacking impact? How 4 agents got creative.

First impressions are also lasting impressions. That’s why it’s so important for agents to think outside the box when it comes to open houses. From promotion to presentation, you need to make an impact on prospective buyers that resonates long after th… Continue reading