A trend has emerged in luxury real estate: Long before prospective buyers purchase properties, they consume high-end home and lifestyle content as entertainment — and leading agents are leaning in. Continue reading
So how do you cut through the noise? Digital marketing tools and platforms provide a flow of new features to create innovative content — and success in real estate is often tied to taking advantage of the possibilities.
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New Story counts Sotheby’s International Realty as its largest real estate partner. The humanitarian organization has built more than 3,300 homes for unhoused people worldwide, constructing 37 communities in four countries and transforming over 15,000 … Continue reading
One of the challenges investors face is knowing how to design or improve an investment property so that it’s desirable now, and will also deliver a high return on investment later. Continue reading
Where are savvy investors setting their sights? Three experts convene here to discuss the trends they’ve witnessed among today’s luxury real estate investors. Continue reading
Social media equates to a free platform to engage with current and potential clients. It’s also a creative outlet and should be entertaining for you, too. Top performers share their advice on how to do just that. Continue reading
Three agents share their tactics and techniques for boosting health and happiness in life as well as at work. Continue reading
How can you provide value to local clients who are looking to venture overseas? And how can you identify and form relationships with foreign prospects when they could be located anywhere in the world? Continue reading
For some luxury clients, the true “wow factor” may be the home’s ability to nurture a lifestyle that’s full, fulfilling and aligned with their values. Continue reading
Tech isn’t supposed to be jazzy bells and whistles — it should be nearly invisible, and is there to support the buyer, the seller, us as agents, and the deal in general. Continue reading