How agents apply digital marketing innovations to their listing strategies

So how do you cut through the noise? Digital marketing tools and platforms provide a flow of new features to create innovative content — and success in real estate is often tied to taking advantage of the possibilities.
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New Story shows how luxury agents can pay it forward as philanthropic partners

New Story counts Sotheby’s International Realty as its largest real estate partner. The humanitarian organization has built more than 3,300 homes for unhoused people worldwide, constructing 37 communities in four countries and transforming over 15,000 … Continue reading

8 home features that retain long-term value for real estate investors

One of the challenges investors face is knowing how to design or improve an investment property so that it’s desirable now, and will also deliver a high return on investment later. Continue reading

How real estate investors prioritize luxury buying and selling decisions right now

Where are savvy investors setting their sights? Three experts convene here to discuss the trends they’ve witnessed among today’s luxury real estate investors. Continue reading

Evolve your Instagram marketing strategy for maximum reach

Social media equates to a free platform to engage with current and potential clients. It’s also a creative outlet and should be entertaining for you, too. Top performers share their advice on how to do just that. Continue reading

Leading in Luxury Roundtable: Top life and work hacks from 3 high-performing agents

Three agents share their tactics and techniques for boosting health and happiness in life as well as at work. Continue reading

Leading in Luxury Roundtable: Expanding your network to build a global client base

How can you provide value to local clients who are looking to venture overseas? And how can you identify and form relationships with foreign prospects when they could be located anywhere in the world? Continue reading

Why health, wellness and sustainability are top priorities for the luxury buyer

For some luxury clients, the true “wow factor” may be the home’s ability to nurture a lifestyle that’s full, fulfilling and aligned with their values. Continue reading

5 tech trends to utilize for your next open house

Tech isn’t supposed to be jazzy bells and whistles — it should be nearly invisible, and is there to support the buyer, the seller, us as agents, and the deal in general. Continue reading

5 keywords clients want to see in listing descriptions — and what to avoid

How can you capture their attention at this early stage so your listing stands out? Make sure to mention the qualities that matter most to this affluent audience. Continue reading