Author Archives: Sotheby's International Realty

These 3 innovations in lighting technology make home showings a delight

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In luxury real estate, agents should keep their eyes on the lighting market for entirely unique reasons, and at all times of the year. Continue reading →

How agents can take part in the real estate-as-entertainment trend

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A trend has emerged in luxury real estate: Long before prospective buyers purchase properties, they consume high-end home and lifestyle content as entertainment — and leading agents are leaning in. Continue reading →

How agents apply digital marketing innovations to their listing strategies

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So how do you cut through the noise? Digital marketing tools and platforms provide a flow of new features to create innovative content — and success in real estate is often tied to taking advantage of the possibilities.
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New Story shows how luxury agents can pay it forward as philanthropic partners

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New Story counts Sotheby’s International Realty as its largest real estate partner. The humanitarian organization has built more than 3,300 homes for unhoused people worldwide, constructing 37 communities in four countries and transforming over 15,000 … Continue reading →

8 home features that retain long-term value for real estate investors

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One of the challenges investors face is knowing how to design or improve an investment property so that it’s desirable now, and will also deliver a high return on investment later. Continue reading →

How real estate investors prioritize luxury buying and selling decisions right now

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Where are savvy investors setting their sights? Three experts convene here to discuss the trends they’ve witnessed among today’s luxury real estate investors. Continue reading →

Evolve your Instagram marketing strategy for maximum reach

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Social media equates to a free platform to engage with current and potential clients. It’s also a creative outlet and should be entertaining for you, too. Top performers share their advice on how to do just that. Continue reading →

Leading in Luxury Roundtable: Top life and work hacks from 3 high-performing agents

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Three agents share their tactics and techniques for boosting health and happiness in life as well as at work. Continue reading →

Leading in Luxury Roundtable: Expanding your network to build a global client base

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How can you provide value to local clients who are looking to venture overseas? And how can you identify and form relationships with foreign prospects when they could be located anywhere in the world? Continue reading →

Why health, wellness and sustainability are top priorities for the luxury buyer

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For some luxury clients, the true “wow factor” may be the home’s ability to nurture a lifestyle that’s full, fulfilling and aligned with their values. Continue reading →