How voice-activated tech is going to humanize real estate

Voice recognition technology will be the most powerful computing step change we’ve experienced since the launch of the iPhone. Why is it so powerful, and how can it help real estate agents? Continue reading

As Hurricane Florence approaches, Realtors are bracing for impact

The Category 4 storm prompted a mandatory evacuation order for Hatteras Island, where Scholten lives, beginning at noon on Monday and the order will extend to the rest of Dare County at 7 a.m. Tuesday, but whether Scholten leaves will depend on the hur… Continue reading

Realtors understand local housing problems better than anyone

Last week at the C.A.R. real estate summit, a Realtor gave a rousing speech about problems with the homeless. And while she acknowledged the need for compassion, she described the woes it creates for her community. She blasted local leadership for not … Continue reading

Zillow Offers officially launches in Atlanta

Zillow Offers is launching Monday in Atlanta. It’s the third market for the neophyte direct-to-consumer home buying and selling program, which launched in Phoenix back in April of this year. Continue reading

Who is your luxury client? Understanding varying wealth levels

Do you know how an ultra-wealthy resident of “Richistan” differs from a “Millionaire Next Door”? Understanding the psychology of each group is the key to attracting and keeping ultra-high-net-worth clients. Continue reading

Yes, agents need a mobile app. No, it’s not as hard as you think.

The most visited websites on the planet — Google, YouTube, Facebook and Amazon — all have companion apps. This isn’t a surprise when you consider most people spend 60 percent of their time on mobile devices. Continue reading

5 fantastic objection handlers you can use today

Does getting an objection strike fear throughout your core? Does it stop you in your tracks? Does it throw off your presentation? The way I see it, getting an objection simply means the other party is engaged and considering your offer. Therefore, take… Continue reading

8 gorgeous property websites that’ll inspire your marketing

If you are in need of a reboot for your property marketing, look no further. These eight gorgeous property websites have all the inspiration you need to elevate your next listing on the web. Continue reading

Agent sues client for commission on a house he failed to sell

A Canadian real estate broker sent his former client a bill for thousands of dollars in commission — even after the sale of the house fell through. Continue reading