Zillow’s ChatGPT integration sets off alarm bells for industry leaders

There were strong reactions this week to Zillow’s integration with ChatGPT, with some leaders claiming the portal had violated IDX licensing rules. But Zillow maintains it did its due diligence and is not handing over MLS data to OpenAI. Continue reading

Beyond filters: How AI is redefining property search

Natural language search is giving buyers what they really want — and giving agents the edge they’ve needed. Continue reading

Homeownership begins with an AI-powered home search

Today’s consumers have been trained to expect a personalized search experience that can tailor the results to their unique preferences. And as the digital native generations—Millennials and Gen-Z—continue to enter the housing market, home search techno… Continue reading