Luxury Connect: Tracy McLaughlin on how to differentiate yourself

“It’s all about branding,” Tracy McLaughlin states. “Any business, whether you’re selling yourself or you’re selling a house, becomes a brand.” Continue reading

Luxury Connect: Sally Forster Jones on Negotiating in a High-End Market

“The client typically has been very successful, is typically more sophisticated and is used to being right and winning” Continue reading

Luxury Connect: Anna Riley on how to better connect with clients

Anna Riley’s first managing broker explained Riley had a knack for getting people to trust her, and she’s spent years honing that skill as a luxury agent. Continue reading

Luxury Connect: Kofi Nartey on how to build a wealth advisement team

“The biggest challenge we face, I think, is helping clients understand our role as a wealth advisor,” says Compass team lead and director Kofi Nartey. Continue reading

Luxury Connect: Learn how to build a luxury brand at the Petersen Automotive Museum

Join us for an exclusive activity only as part of Luxury Connect in October. Continue reading

Luxury Connect: Michael Dreyfus on How to Scale Your Business

“You have to have an even more concentrated marketing strategy to reach a smaller pool of buyers that you can only find in guarded places,” says Dreyfus. Continue reading