Smart-home tech for agents: Lutron Caseta Smart Switches

In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. Tune in, so that when your clients ask, you’ll be the expert. This week, smart lighting. Continue reading

Smart-home tech for agents: The basics

Are your clients expressing interest in buying homes with smart gadgets or asking for advice in upgrading? We’ve got the scoop for you. Learn about basic setup, including the importance of strong Wi-Fi and using a hub, here. Continue reading

Want to outrank your competition? 3 tips for getting quality reviews

Did you know that 86 percent of consumers consult online reviews (and the number jumps to 95 percent for the 18 to 34 crowd)? Here’s how you can make sure you’re getting quality reviews from clients with relative ease. Continue reading

Here are the most lucrative data points for your brokerage

In a competitive industry ripe for disruption, the future belongs to the brokers and owners who are holding more cards than their competition. It belongs to those who have the right data at their fingertips. Continue reading

WATCH: What should be in your marketing toolbox?

What are people really using when it comes to marketing essentials like photo sourcing, editing, Instagram tools and apps? What do these things cost, and what are the advantages? Continue reading

5 marketing trends you can’t miss in 2019

If you’re an agent or broker planning for the year, considering new marketing methods and reflecting on what did and didn’t work last year, here are the top five real estate marketing trends you should pay attention to. Continue reading

Are Zillow’s Premier Agent changes working for agents?

Since Zillow rolled out updates to its Premier Agent program in April, agent advertiser churn has been an issue, according to Zillow Group CEO Spencer Rascoff. Continue reading

How are agents (and their clients) coping with stock market sell-off?

The stock market’s slump this week likely has many in the real estate industry wondering what the downswing means for their bottom line. Continue reading

Everything a first-time homebuyer needs to know to seal the deal

Affordability is at an all-time low for starter homes, making things tough for prospective first time home buyers to cross over from renting to owning. Continue reading