Luxury real estate brands excel in sophisticated branding, marketing and copy writing. Here are five ideas that real estate businesses looking to scale in 2019 can learn from luxe brands. Continue reading
Changes are afoot for Miami’s most well-known real estate duo — the Jills are forming a new company through a collaboration with the Zeder Team. Continue reading
Leading Edge Real Estate, a Boston indie that split from RE/MAX Integra is suing its former franchisor for what it’s calling a “predatory recruiting” campaign in violation of franchise agreements, in the wake of the divorce. Continue reading
With 2 million transaction records ingested every quarter, Realogy has a stark advantage over its competitors in the form of a robust data trove it uses to sharpen agent recruiting, company CEO Ryan Schneider said during a presentation Wednesday in New… Continue reading
APR president Mike Hulme vowed to agents in a company-wide memo in August of 2018 never to “impede your business by forcing you to change brokerages,” a clear swipe at Compass. Continue reading
Online real estate giant Zillow has begun airing its first-ever iBuyer TV ads, which lean heavily into the company’s widespread name recognition and play up the program’s ease of use. Continue reading
Fresh off the heels of a record-setting year, Sotheby’s International Realty announced Tuesday plans to consolidate the franchise and company-owned businesses under a single umbrella. Continue reading
Many brokerages are touting their proprietary tech offerings as a competitive advantage, but what technologies are the real must-haves? Strip away the hyperbole and drill down to the nitty gritty. Continue reading
In a letter obtained by Inman, Mike Hulme, APR’s president, wrote about the Compass acquisition and what it means for Alain Pinel’s 1,400 agents. Continue reading
Companies today must be fortified with transformative leaders — not executives who hold onto the past, peddling fear and resisting change. Continue reading