Generate leads 24/7: How to build your website with your expertise

When you’re putting together your website, every word counts. In Part 1 of our five-part content marketing game plan, Christy Murdock shows you how to ensure that your site is communicating effectively on your behalf. Continue reading

CHALLENGE: Make your social media look flawless in 7 days

Enhance, optimize and fine-tune your online presence in seven days using this social media refresh checklist for real estate. Continue reading

How that ‘Distracted Boyfriend’ meme could end up costing you

Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences. Continue reading

AI can transform your content marketing. Here’s how to use it right

Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading

AI can transform your content marketing. Here’s how to use it right

Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading

AI can transform your content marketing. Here’s how to use it right

Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading

CHALLENGE: Refresh your website in 7 days

If your website is looking more Myspace than TikTok, it’s probably time for a refresh. Here’s how to get it done quickly, no matter what your budget looks like. Continue reading

What the top brokerages’ color choices say about them (and how to choose your personal branding)

Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing. Continue reading

CHALLENGE: Refresh your bio and headshot in 7 days

There’s never been a better time to switch up your marketing and branding. Take this seven-day challenge to put your best face (and bio) forward. Continue reading

Family matters: 5 marketing tips based on NAR’s multi-generational data

Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s recent study reflects and how you can be sensitive to the needs all of your buyers. Continue reading