Douglas Elliman CEO on Compass-Anywhere: ‘From the outside, it looks like a mess’

In an exclusive interview with Inman, the CEO discussed Douglas Elliman’s recent initiatives and criticized the Compass-Anywhere merger as bad for agents and the real estate industry. Continue reading

HomeSmart celebrates 25 years with new branding, messaging

HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to “simplicity and transparency.” Continue reading

Lone Wolf embraces the wild in new logo and marketing rebrand

A forest-rich green monogram with serif font replaces the deep reds and howling wolf profile of earlier efforts. The new designs aim to reinforce the entrepreneurial spirit of the Lone Wolf brand. Continue reading

The Keyes Company rolls out brand refresh ahead of 100th anniversary

The rebranding effort, a collaboration with Tiny Wins, a prominent agency known for clients such as Tony Robbins, Visa and CBRE, includes a fresh visual identity, advanced technology tools and a renewed commitment to customer-focused service. Continue reading

To elevate the industry, Chime becomes Lofty

The rebrand to Lofty from Chime was driven by a number of business factors, such as ongoing confusion with the web bank of the same name and its evolution far beyond customer relationship management. Continue reading

Now LiveEasy, moving concierge is all-in on life after closing

Moving technology and concierge company MoveEasy has rebranded as LiveEasy to accommodate new tools, better connectivity and its introduction to the rental market. Continue reading