Tag Archives: content marketing

5 rules for content creation during coronavirus

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Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters. Continue reading →

Keeping It Real: 10 tips for newbies to start off right

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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer runs through his top tips for brand new real estate agents.  Continue reading →

Lead-gen game changer: How to use the blue ocean strategy to dominate your local market

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What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how a book tha… Continue reading →

WATCH: Marketing through new digital mediums

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Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well. Continue reading →

3 tips to create email marketing your clients will actually read

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Email is a staple of office productivity and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in … Continue reading →

Dollars and Sense: How to get more out of your career

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If you’re looking to tap into the potential that your real estate career holds — whether it’s money, satisfaction or enjoyment — we’ve got 10 suggestions for helping you make your job more gratifying this year. Continue reading →

Dear Marketing Mastermind: How can I make an impact online quickly?

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Want to reboot your brand in 2020? Here are some of the best ways to reintroduce yourself to the market, both online and in real life. Continue reading →

You vs. Zillow: How to win with consumers every time

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Many agents believe they are powerless against huge names like Zillow, but there are many tools you have at your disposal that make you more valuable than any site will ever be to consumers. Here are a handful of strategies that have helped us compete… Continue reading →

5 newbie marketing tactics that make you seem experienced

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Almost everyone starts out their real estate career by reaching out to their sphere of influence, sending a business card and a handwritten note. Here are five strategies that will allow you to make those same contacts while emphasizing what you have d… Continue reading →

WATCH: Why YouTube is a a ‘killer lead generation strategy’

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Content marketing on YouTube can be a great way to generate quality business leads, says Keller Williams agent Karin Carr, who uses it to build her business. One of the biggest bonuses of this practice is that it’s free. Continue reading →