WATCH: Why luxury agents need to pay attention to millennials

There are nearly 650,000 millennial millionaires in the United States, and there are many more to come. During Luxury Connect, Coldwell Banker agents discussed what you need to know about this new crop of luxury buyers. Continue reading

Luxury buyers are ‘willing to spend a whole lot more than ever before’

The luxury market might be cool right now, but consumers in this tier are savvy and ready to spend, according to Craig Hogan, vice president of luxury at Coldwell Banker, who will be speaking at Luxury Connect 2019. Continue reading

Luxury buyers are ‘willing to spend a whole lot more than ever before’

The luxury market might be cool right now, but consumers in this tier are savvy and ready to spend, according to Craig Hogan, vice president of luxury at Coldwell Banker, who will be speaking at Luxury Connect 2019. Continue reading

The psychology behind pricing a home in the luxury sphere

Pricing a property is a real skill no matter the niche, but it can be especially tricky in the luxury market. That’s why we got some of the top luxe agents to share how they work through pricing with high-net-worth sellers. Continue reading

Trends in luxury real estate: how data will help you win more business

The luxury real estate market is rich — with opportunity. But the price that today’s luxury agent must pay to play in this segment isn’t just in dollars. It’s in data. Continue reading

Growing number of millionaires spurs demand for luxury agents

The number of millionaires in the U.S. skyrocketed to 32 million in 2018 while those with more than $500 million shot up to 1,770, according to a new study. Continue reading