WATCH: What are platforms, and why should you care?

Are broker platforms augmenting or replacing existing MLS platforms? What is the impact to industry participants? Explore why this topic is the new buzzword of the industry and what the future looks like. Continue reading

Zillow airs first iBuyer ads, touts name recognition

Online real estate giant Zillow has begun airing its first-ever iBuyer TV ads, which lean heavily into the company’s widespread name recognition and play up the program’s ease of use. Continue reading

Cloud CMA’s iBuyer feature has legs

W&R Studios now seeks to patent iBuyer Connect and make it available to Cloud CMA users across the country, potentially helping further integrate real estate agents into the growing iBuyer ecosystem. Continue reading