Opendoor’s ‘nightmare’: KW agents backed by their own iBuyer

In a presentation at Inman Connect, real estate consultant Michael DelPrete said Opendoor’s “nightmare scenario” is 160,000 Keller Williams agents “in people’s living rooms and kitchens waving around an iBuyer brochure and saying, ‘We do that, too.” Continue reading

5 marketing trends you can’t miss in 2019

If you’re an agent or broker planning for the year, considering new marketing methods and reflecting on what did and didn’t work last year, here are the top five real estate marketing trends you should pay attention to. Continue reading

Offerpad launches in Houston, eyes further expansion

That marks the Arizona-headquartered Offerpad’s second operational market in Texas and 10th across the U.S. At the moment, Offerpad also operates in Phoenix, Atlanta, Tampa, Las Vegas, Salt Lake City, Charlotte, Tucson, Orlando and Los Angeles. Continue reading

Redfin Now is buying homes for cash in Los Angeles

The company had previously been operating its iBuyer program in other parts of Southern California, including San Diego and Orange County, but also revealed Wednesday that it has closed on 150 homes across the region. Continue reading

The essential guide to iBuyers

What you need to know about this fast-growing category of real estate tech, where it’s available and how to use it to grow your own business. Continue reading

Cloud CMA’s iBuyer feature has legs

W&R Studios now seeks to patent iBuyer Connect and make it available to Cloud CMA users across the country, potentially helping further integrate real estate agents into the growing iBuyer ecosystem. Continue reading

Padx offers agents a desk, full-time work and a salary — is it a dream job?

Padx, a cloud-based real estate brokerage with an IDX-fed property search portal for home shoppers, is offering real estate agents an alternative to the traditional commission-based model that might be the perfect gig for agents — or maybe not. Continue reading

Opendoor is using a $1,000 credit to nudge buyers toward its partner agents and homes

The startup is now offering a more prominent $1,000 credit for buyers who choose to purchase one of the homes Opendoor has for sale, whether they do so directly on their own, or using one of Opendoor’s “partner agents.” Continue reading