Redfin launches in new markets in Tennessee, Georgia, Kentucky

Consumers in Savannah, Chattanooga and Northern Kentucky will now be able to search for homes on Redfin.com, as well as use the brokerage’s agents. Continue reading

Opendoor launches in Salt Lake City

Opendoor, the well-funded and market-leading iBuying startup, announced Tuesday that it has launched operations in the Salt Lake City, Utah, area. Continue reading

Home prices could ‘trade like corporate shares’ thanks to iBuying, tech disruptors

Disruption is radically changing the homebuying process, according to Utah MLS leader Brad Bjelke. Other leaders around the country now have to decide how they’re going to respond. Continue reading

Home prices could ‘trade like corporate shares’ thanks to iBuying, tech disruptors

Disruption is radically changing the homebuying process, according to Utah MLS leader Brad Bjelke. Other leaders around the country now have to decide how they’re going to respond. Continue reading

Genuine communication is the anecdote to iBuying

The Agency founder Mauricio Umansky believes that art of genuine communication is dying, and it’s up to real estate agents to keep it alive or lose ground to disruptive real estate tech companies pushing things like iBuying. Continue reading

Zillow to shift ‘from Google mindset to an Amazon mindset’

With iBuying, Zillow must move to a low-margin model that targets ‘mindbogglingly larger’ market than advertising, CEO Rich Barton proclaims in new interview Continue reading

Tales from the field: A mishandled dual agency and iBuying fail

Welcome to our new recurring column, “Tales from the field.” Sourced from various pros all over the country, these short stories recount what agents are seeing on the front lines and what others can learn from them. This week, broker-owner Laurie Westo… Continue reading

Will SoftBank’s iBuyer investment flounder as agents adapt?

Valuations, such as that ascribed to Opendoor by SoftBank, are based on the assumption that iBuying operations advance the technology and antiquated nature of the real estate sales process. What if the same flawed thinking that saw WeWork valued at mul… Continue reading

Real estate vlogger slams NAR for failing to defend against iBuyers

“Why don’t you help us,” Frank Garay pleas of the National Association of Realtors in a video posted to YouTube Tuesday. Continue reading

Agent behind Playboy mansion sale doesn’t fear a recession

Gary Gold talked to Inman about how to “coach” high-end clients, how luxury real estate will always rely on agents and how real estate pros can better work with luxury clients. Continue reading