WATCH: Marketing insight from the world beyond real estate

“The community aspect has always been really critical,” Grace Ouma-Cabezas said at this year’s Inman Connect New York. Continue reading

WATCH: To successfully market luxury listings, be memorable

Breaking into the luxury property market takes a lot of money, but there’s one marketing factor discussed by experts at Inman Connect New York that might be overlooked. Continue reading

WATCH: Know when to work with micromanaging sellers and when to walk away

At Inman Connect New York, a duo of real estate veterans shared tips on dealing with type-A personalities and overbearing sellers. Continue reading

WATCH: When it comes to marketing in a second-home or vacation market, think teamwork

In a second-home or vacation market, agents have to get creative to draw clients in. At Inman Connect New York, expert agents discussed how to get in front of buyers that might not live down the street. Continue reading

WATCH: How and when to update your brand

On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand. Continue reading

WATCH: 3 marketing trends to lock down in 2020

Marketing heavy hitters from eXp, Sotheby’s and RE/MAX took the stage to kick off Inman Connect New York and discussed the top marketing trends, visions and tips for agents. Continue reading

How to incentivize your team (without carving into your split)

Here’s how Nicole Lopez, founder of True Houston Real Estate, motivates her team by giving them what matters most and has a little fun in the process. Continue reading

WATCH: Marketing kick off for 2020

Where are things headed for marketing in 2020? Katie Lance of Katie Lance Consulting shares her insights at Inman Connect. Continue reading

WATCH: Managing your team like a brokerage

The best ways to create a killer team from experts at Inman Connect New York. Continue reading