Every individual and business should be aware of what is being said about them online — but the internet is so vast, you might need a little help knowing how or where to begin. Here are five online tools every real estate agent can use to monitor their… Continue reading
In an effort to finally solve the 2011 murder of a young Realtor, Iowa police have launched a website in which the public can submit tips about the crime. Continue reading
If you wouldn’t put all your financial investments into a single vehicle, why would you even consider putting all your lead generation efforts into one activity? You shouldn’t. Having multiple lead gen pillars is crucial to reducing exposure and risk. … Continue reading
By the very nature of their jobs, agents — male and female alike — put themselves at risk any time they meet new clients. You don’t need to be fearful every time you show a home or hold an open house, but you do need to take steps to protect yourself… Continue reading
Sometimes we get dealt lousy hands, and as real estate agents, we shoulder a lot of responsibility and burden. But the key is to maintain perspective. Continue reading
If you’re a real estate agent looking to build a respectable, fun, friendly and professional social media reputation, then take a page from the books of these five real estate pros. Find out here what these folks are doing right and how you can mirror … Continue reading
Until the technology exists to replace human ingenuity and empathy, agents need to stop obsessing over what they think will replace them. Leverage technology to increase your efficiency, communicate better with your clients, help you cover a larger pro… Continue reading
Are you trying to start or keep up with a real estate blog? In this week’s column, Jay Thompson explains how his blogging odyssey began and how today’s agents can lay the groundwork for a successful blog. Continue reading
Regular columnist Jay Thompson takes a look at earnings news — as well as the industry’s response — and why not really understanding the interworkings of businesses is a massive hurdle in real estate. Continue reading
You know the phrase, “There’s no such thing as bad publicity”? If you’re a firm beliver in it, you’re in for a surprise. In his weekly column, Jay Thompson explains why he immediately thinks: “What a load of bulls**t” every time he hears it. Continue reading