When it comes to marketing high-end homes, it pays to think like an ad firm. That means knowing your target audience, using themes they’ll understand, and finding ways to creatively defy convention. Continue reading
When luxury real estate agents need to foster their referral networks and forge new professional relationships, industry events are fundamental. But what about when you want to connect with prospective clients? Continue reading
Estate planning is of prime importance for homeowners and their heirs. Properties are among the largest and most complex assets to be distributed — particularly when they’re luxury homes worth millions of dollars. Continue reading
The business of luxury real estate is a busy one. As agents serving the most prestigious markets, we have ambitious targets to meet and goals to achieve, and we often play the role of both the seasoned professional and savvy entrepreneur, planning for … Continue reading
Delroy Gill doesn’t just sell homes — he builds relationships. Born and raised in London, England, he understands complex transactions and international relocation and brings world-class service and out-of-the-box thinking to every detail of real estat… Continue reading
For some buyers, purchasing a home isn’t only about finding a place to live, it’s about finding a home that tells a story. Continue reading
The desire for uniqueness is driving a rising demand for historic homes in the luxury real estate sector. Buyers today love the character and craftsmanship that a historical property exudes, and want a home that expresses their one-of-a-kind personalit… Continue reading
For the past three years, luxury buyers have been on the move. Increased opportunities to work remotely — and, by extension, live remotely — have enabled them to embrace new lifestyles or seek a higher quality of life, whether that means exploring regi… Continue reading
With the sweeping changes in society, technology and economics over the past century, the differences in how each generation thinks, speaks, and makes decisions about luxury real estate opportunities have never been more pronounced. Continue reading
Owning multiple properties is relatively common with ultra-high-net-worth individuals. Agents should be well-versed in helping them identify and acquire secondary homes that fulfill their needs and goals. Continue reading