Sell the lifestyle by being part of your community

“The market in Telluride can be very tough,” says Teddy Errico, a leading agent with Telluride Sotheby’s International Realty. “The incubation period can be two to four years. It takes buyers some time to visit alternate locales before they figure out … Continue reading

The 3 most common questions luxury buyers ask

Working with a luxury buyer presents a very different experience than working with any other demographic. Those who are looking to purchase a high-end property are discerning and highly-informed — and expect their agent to be as well. Continue reading

Using data to find your buyer

Thanks to the rapid proliferation of online tools for homebuyers, the sales landscape for REALTORS© has evolved. “Back in the old days … REALTORS© kept all the information,” says Troy Owens, a leading agent with Group One Sotheby’s International Real… Continue reading

The 3 most common questions luxury sellers ask

Today’s luxury consumers are decisive buyers and connoisseurs of what best suits their lifestyle. They’re also accustomed to receiving faultless service — and this expectation doesn’t change when they switch roles from buyer to seller. Continue reading

Playing the long game in luxury sales

“When listing a luxury mountain home for sale, statistics show that it’s going to take at least a year to three years to sell,” notes Summit Sotheby’s International Realty agent Mary Ciminelli, an expert on the ins and outs of mountain property sales i… Continue reading

How agents can become influencers

In luxury real estate, agents often refer to their “sphere of influence”, their professional colleagues and contacts, past and present clients, and future prospects. It sounds like a social network, and it is. That’s why social media can be an asset t… Continue reading

How letting go of the wrong buyer can lead you to the right one

It’s a fact of the real estate business: not every house is going to appeal to every buyer. Homes and neighborhoods are as varied as the people who live in them, and what draws in the corporate lawyer may repel the world-traveler. Continue reading

The best advice I’ve ever received about luxury customer service

As a luxury real estate agent, you play many parts over the course of a day. From the moment you enter this industry, you are negotiating the fluctuating world of luxury markets, networking with a fascinating clientele, and connecting those clients wit… Continue reading

Use your authenticity to stand out from the crowd

Luxury clients are being sold to on a daily basis. Their lives are saturated with messaging on how they should live and what they should purchase, where they should travel and what they should drive. With your clients tuning out hundreds of sales inter… Continue reading

How to launch your career in high-end real estate

I’ve been in the real estate industry for 15 years, and I know how challenging it can be for agents to get a seat at the table with high-end clientele. Regardless of your career trajectory, there are skills you can develop to make the transition to lux… Continue reading