Tag Archives: Leading in Luxury

Why marketing for lifestyle factors matters — and how to do it

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You may not consider yourself a specialist in a particular lifestyle segment, but think about it this way: your market, by its very nature, is a specialty Continue reading →

The 5 benefits of real estate mentorship

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We asked top-performing luxury agents for their take on why mentorship drives such success for luxury professionals, whether they’re new to the business or seasoned experts. Continue reading →

The call of the wild: Why agents are thriving in remote markets

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When talking about luxury vacation homes, locations such as Wyoming’s Teton County and Montana’s Bitterroot Valley may not be the first markets that come to mind, but there’s great value in hidden gems. Continue reading →

Capitalizing on the demand for home hot tubs, spas and pools

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I’ve learned that the desire for proximity to water never wanes — whether that’s an ocean or lake, a hot tub, or pool. As affluent buyers permanently relocated to suburban or vacation markets over the past few years, this demand has only increased. Continue reading →

6 ways to optimize your listing images

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The quality of listing images can have a powerful impact on the immediacy and quantity of inquiries — not to mention the value of those initial offers. Continue reading →

How one luxury agent earns loyalty through personalized service

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As a luxury agent, how can you deliver the personalized service that ensures your clients will never want to work with anyone else? Here are my thoughts. Continue reading →

The 3 most requested home office features

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There have been several instances within the past few years where the lack of a suitable office space has been the deal breaker for clients. Even if a home checks all the other boxes, office space can often be non-negotiable. Continue reading →

Top features of branded residences for the luxury buyer

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Luxury buyers place a high value on acquiring the world’s most iconic brands, so it’s only natural they would appreciate an acclaimed name when making their next great real estate purchase.
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How bedroom design can deliver big ROI for your sellers

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Bedrooms that promise great comfort and sanctuary can generate a visceral response. Well-designed bedrooms can inspire a heartfelt reaction that buyers won’t be able to ignore. Continue reading →