“Storytelling is so powerful in sales,” say these leading luxury agents. “I am constantly telling stories — whether it’s in my social media, magazine ads, or in-person on a listing interview. Stories are what piece everything together.” Continue reading
“I used to think that there was no such thing as too much business. But the pace many of us had to maintain during the housing frenzy of the past few years was exhausting, and burnout was a real problem.” Continue reading
Jonathan Burton, a video game designer, film producer and director behind more than two dozen Lego movies and games, sold the Malibu mansion at the wire to score one of the top deals of 2022. Continue reading
In luxury real estate, agents should keep their eyes on the lighting market for entirely unique reasons, and at all times of the year. Continue reading
When the holidays arrive, it’s essential to take time to honor and nurture these client relationships. Here are my thoughts on how to do that. Continue reading
Today, form and function have melded to produce homes that are beautiful because of their sustainable features. Now, buyers can live more autonomously without sacrificing the luxury amenities they desire. Continue reading
A trend has emerged in luxury real estate: Long before prospective buyers purchase properties, they consume high-end home and lifestyle content as entertainment — and leading agents are leaning in. Continue reading
Whether it’s a dinner-party soirée or an intimate gathering with family, the kitchen inevitably becomes the center of attention — so it’s only natural that kitchen design is top of mind. Continue reading
So how do you cut through the noise? Digital marketing tools and platforms provide a flow of new features to create innovative content — and success in real estate is often tied to taking advantage of the possibilities.
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With home values experiencing a recent drop, it’s time for agents to make a plan to prepare luxury clients for a market correction.
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