Pulse: What new marketing strategy are you trying in 2022?

Making changes and fine-tuning your marketing plan for next year? We want to know what you’re introducing to your repertoire and how those strategies will help you stand out in 2022. Continue reading

Pulse: Readers share the worst marketing advice they’ve ever received

Offer steak knives to entice buyers, don’t door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they’ve ever received throughout their careers. Continue reading

Elon Musk takes final ‘Earthly possession’ off the market

Since vowing to unload all “Earthly possessions,” Elon Musk has sold nearly $100 million worth of real estate since 2020. But he can’t seem to part ways with this Bay Area gem. Continue reading

Pulse: What’s the worst marketing advice you’ve ever received?

Ever been steered in the wrong direction? This week, we’re encouraging you to share the most useless, misguided and downright terrible marketing tips you’ve ever received. Continue reading

Pulse: Readers share their favorite real estate marketing campaigns

This week, our readers chime in with their favorite marketing videos and efforts. Have an example of your own? It’s not too late — we’re encouraging you to continue the conversation in our comments section. Continue reading

Leonardo DiCaprio nabs $14M mansion, lists previous home

The four-bedroom, 3,200-square-foot waterfront property is nearly twice the size of DiCaprio’s previous home, according to property records. Continue reading

Pulse: What’s the best real estate marketing campaign you’ve ever seen?

What’s that one marketing campaign that really stood out to you (and still does, even years later)? This week, we’re inviting our readers to share their favorite marketing efforts — whether it’s their own or someone else’s. Continue reading

Pulse: Readers share their top marketing strategies for fall

Is your marketing plan ready for fall? This week, as we dive into marketing month, our readers share tried-and-true strategies every agent should be taking advantage of during leaf-peeping season. Continue reading