Demystifying KPIs and essential marketing metrics

Embracing data-driven strategies is no longer optional — it’s essential, new Inman contributor Tara Meier writes. Make it your mission to understand how these insights can guide your decisions and ongoing processes. Continue reading

What every agent should know about marketing metrics

Forget the jargon and hype, and use these terms to get to next-level marketing prowess, writes broker-owner Eric Bramlett. Here are the metrics that truly move the needle. Continue reading