Is Purplebricks really in turmoil? A closer look

The stock price is significantly down from the highs of last year, the U.S. and U.K. CEOs are out, and revenue guidance has been repeatedly downgraded. Find out what other challenges Purplebricks faces in the U.S. here. Continue reading

Zillow has been buying homes for a year now. How’s it going?

It’s been a year since Zillow’s ambitious undertaking to buy and sell homes to consumers with quick-close, all-cash offers under the “iBuying” model. Continue reading

Why iBuying is the new Zestimate

Between Zillow’s powerful grasp over the start of the consumer homebuying journey and the relative ease of instant online offers, it’s no question that the listing powerhouse can dominate this new frontier of buying and selling. Continue reading

PREVIEW: New massive iBuyer report from Mike DelPrete

Mike DelPrete, a real estate tech advisor and strategist, has a new comprehensive iBuyer report out to help educate the real estate industry about the growing presence of the quick-close, all-cash investor-backed buyer that’s begun to percolate in mark… Continue reading

WATCH: Will iBuying become mainstream?

What’s the latest on the iBuyer landscape? How will it impact real estate agents’ bottom line? Listen in as strategic and real estate tech adviser, Mike DelPrete lays out the current iBuying scene at Inman Connect New York.  Continue reading

Purplebricks pivots to more traditional model in US

Flat-fee brokerage Purplebricks is changing its business model significantly in the United States to offer varying listing fees to homesellers by region, which it will now only charge if and when a home is successfully sold. It’s a pivot that brings Pu… Continue reading

Why is Purplebricks’ backer betting hard on hybrid agents?

Axel Springer, the $6 billion European media house, is going “all in” with online hybrid agents, through its investments in Purplebricks and Homeday. It’s making a calculated bet that competing with its real estate agency customers is the best long-ter… Continue reading

These were the biggest iBuyer stories of 2018

The iBuying market exploded this year, to the point that its rapid expansion has become one of the year’s most dominant real estate stories. Continue reading

What’s the most dangerous thing about Purplebricks? Its risk tolerance

Purplebricks’ core U.K. market continues to grow and is meaningfully profitable, proving that the model works. Key performance indicators in its other three markets reveal a deeper story of investment, growth and challenges. Continue reading