Why marketing to interest rates is the wrong strategy

In today’s volatile market, what is the right way to go about marketing and advertising? Here are a few effective approaches to marketing your business while putting your clients’ interests first. Continue reading

Share of first-time buyers reaches highest peak since 1993

According to a market report by Genworth Mortgage Insurance, the number of first-time homebuyers exceeded 2 million for the third consecutive year. Continue reading

Trump may allow homeowners to delay mortgage payments

The administration did not make clear how borrowers might catch up on payments in the future, however. Continue reading

California governor stops evictions amid coronavirus outbreak

Gov. Gavin Newsom’s order is meant to be a lifeline to people whose wages are shrinking as the coronavirus tanks the economy and forces people into isolation. Continue reading

Fed cuts interest rate to nearly zero. What does it mean for real estate?

Realtor.com Chief Economist Danielle Hale believes mortgage rates could go lower this week, but rates and affordability aren’t the only thing impacting the housing market. Continue reading

Inman News quiz, March 13: Think you’re on top of the week’s stories?

The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week.
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Economists say consumers should lock in low mortgage rates now

Mortgage rates reached the lowest point in 50 years last week, and one economist predicted they could plummet even more this week. Continue reading