Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients. The Agency’s Rainy Hake Austin offers insights and strategies for making your marketing message resonate. Continue reading
Today’s real estate market can present an intimidating and emotional challenge to hopeful buyers and sellers. Mauricio Umansky shares strategies for helping educate and reassure them so that they can get their needs met. Continue reading
Even with the best processes in place, things can go wrong. Darryl Davis uses his own real-life experience to help you learn how to handle the unexpected with grace and efficiency. Continue reading
First-time buyers may not be ready to purchase a home right away, but with a little patience you can turn them into lifelong clients. Keller Williams Head of Inclusion and Belonging Julia Lashay Israel offers insights on providing education and informa… Continue reading
From physical safety to psychological and emotional safety, it’s time to implement new practices and changed attitudes to the industry, writes safety expert Tracey Hawkins. Continue reading
NYC agent Nikki Beauchamp checks out advice from the “Harvard Business Review” to show that, sometimes, silence is your best option. Continue reading
If you want to raise your profile on the world’s most prominent digital platform, a Google Business Profile is the way to go. Jimmy Burgess offers the secrets to optimizing your online presence with this underutilized marketing tool. Continue reading
Many negotiations take place outside of the deal. Your ability to navigate them successfully will determine whether clients work with you in the first place, broker Nick Schlekeway writes. Continue reading
Sometimes it’s our own misconceptions and insecurities that keep us from moving forward professionally and serving a new niche. Luxury agent Karen Stone looks at five questions that might be holding you back from the luxury market. Continue reading
NYC Realtor and sometime-stand-up comedian Karen Stone offers insights from her experiences sharing the stage with Jim Gaffigan, George Wallace and Jerry Seinfeld. Continue reading