How this Las Vegas Realtor made social media a lead-gen machine

Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing. Continue reading

The agent as a brand: How to empower your individual identity

Tune in to Inman Access to learn more about personal branding and how to effectively communicate your unique value proposition. Continue reading

How to amplify your brand’s voice and attract your dream clients

If you’re sick of blending into the sea of sameness, avoid these three common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide. Continue reading

Trending: Instagram’s guide, Meta’s AI and TikTok’s next move

Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents. Continue reading

Major scores, massive deals, more lawsuits: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Head of Instagram reveals secrets to social media success

Top brass at Instagram, Adam Mosseri, is sharing insights for creators to get more traction on the platform. Real’s Jimmy Burgess breaks down how to make these tips work for you in real estate. Continue reading

Want to get more for your sellers? List in late May

Despite a slow start to the year, Zillow’s latest report said May might be a potential goldmine for homesellers. Listings that go live during the last two weeks of May receive a premium of $5,600. Continue reading

Conflict can be a good thing. Here’s how to keep it from becoming toxic

Disagreements are inevitable in business. Team leader Carl Medford has sussed through much research to bring you seven ways conflict can be a good thing and nine tips for keeping it healthy. Continue reading

Ideal clients only: 5 steps for finding your true calling (and niche)

Don’t fall into the “be everything to everyone” trap, Debra Trappen writes. Instead, attract your dream clients, fuel your passions and experience fulfillment by discovering your true niche. Continue reading

What marketing tools are must-have in 2025? Pulse

Are there marketing tools you can’t live without? Let us know which platforms, software or strategies are making the biggest impact on your business this year. Continue reading